Shock seems to be the word du jour in the art market at the moment with everything from death to sex acts to rotting plants are all on the menu at some of the worlds top galleries. An exhibition at the Tate Britain will even open with a "health warning" saying visitors should not bring those under the age of 16. Why are so many artists producing art with a "shock value", its simple, shock=exposure and column inches. "A health warning for an art show, we have to go and see what that is about" is the reaction that the Tate Britain will be hoping for and can almost guarantee that it will get exactly that.
All the excitement, buzz and media coverage that usually surrounds shock art tends to create demand for the artists work and consequently a spike in prices and dollar signs flashing in front of the eyes of those keen to make a few bucks. The problem with this is that the spike is usually short lived which means that the dollar signs quickly turn to downward pointing arrows as the artists prices level out once the hype fades.
The moral of the story is that art is a long term investment so don't get caught up in hype and fads!!!
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